Design Shanghai 2025
Print/Digital/Exhibition

We established the theme of the visual identity for the 2025 edition of Design Shanghai as ‘Future Design Discovery’.

Our new creative features a shape-shifting smart material, that ripples and flows with a vibrant energy. 

Representative of the new trends, evolving design-thinking and future materials that emerge at Design Shanghai, we see subtle forms beginning to break the surface, rising up and eventually revealing a renewed dragon, suspended in a coating of this pulsing liquid. 

Symbolic of a shared focus on the future of design, the overall direction of the liquid is constant, but the peaks and troughs in the waves highlight the unique energy and individual personalities that come together to present, learn and interact – establishing Design Shanghai as Asia’s leading destination for design.

From creating the initial concept to producing the concept film, we produced all components of the marketing campaign and delivery of the brand onsite at the show.

From creating the initial concept to producing the concept film, we produced all components of the marketing campaign and delivery of the brand onsite at the show.